Which is the Best Email Marketing Tool for Small Business?

best email marketing tools

Email Marketing is the form of a direct marketing tool that targets consumers with commercially tailored messages of the product and services. The main goal is to prompt sales, increase customer loyalty, and make the client aware of your brand. As technology is the forerunner of the modern world, an email is the perfect form of engaging customers, and trademarked mails are mostly based on the principle of personalization and grabbing the attention and consent for them to get on board with your brand.

An email has become a favorable marketing tool as it is the action that needs a reaction. An email will be in the receiver’s inbox as long as it is not read, deleted, or archived. It is also a cost effective tool giving it another positive advantage.

By using this marketing tool, you can enhance the relationship with your audience by informing, persuading, building their trust, and winning the loyalty of the targeted people on your business. You can also use it to drive traffic to your blog, social media handles, to directing them towards your products and updated services.

Email marketing can be divided into different types that you can use as per your requirements. For example, an email newsletter is used to send promotional notifications, sales, product updates which develops a secure long-term relationship with the clients.

There are three main goals that you can achieve using this tool- establishing your business by sending direct mails to the customer’s inbox and making them realize what you have to offer; deploying you as the expert which in result aims at building your image in the prospective venture and selling your products and services that happens when the targeted customer reads your mail and gets to know what you have to offer.

Given below are the 10 best email marketing tools that you can use for the growth of your business. Read on and decide for yourself which one fits your requirements,

1. Omnisend:

An easy to use platform, Omnisend is a email marketing tool that offers an automation workflow for your e-commerce brands. With this email marketing platform, you can convert your visitors on the site into regular customers by establishing a well-built connection.

You can create personalized emails, send push notifications, SMS, Facebook Messenger, and more for the intended audience that in turn helps you earn more revenue. The features will tell you the customer’s behavior and shopping pattern to pitch in the right messages to meet the buyer’s expectations. The range of various templates for email capture, campaigns, automation workflows is some features of Omnisend that assist you in getting the job done.


The Free Trial and Free Plan do not cost anything.

  • The Standard costs $16/month
  • The Pro costs $99/month
  • The Enterprise is based on Custom pricing

Website URL: https://www.omnisend.com/

2. HubSpot:

HubSpot is an easy to use email tool that helps you create, personalize, and optimize your marketing emails without any IT specialist. From choosing amongst dozens of templates to crafting a custom template of your choice, you can use various features like designing your layout, add images, change the color and modify your content, seems like you can’t get enough out of it.

The personalized emails for that specific recipient serve up the relevant content, links, subject lines, and attachments. The smart send feature will make sure that your mail is delivered at the scheduled time no matter the time zone differences. They also offer with A/B tests that compare the various subject lines which analyze the emails that are more prone to attract the customer’s attention. HubSpot also helps you in interpreting your email’s potential and optimize your strategies.


The Free Marketing Tool is free.

  • The Starter Plan costs $35/month
  • The Professional Plan costs $560/month
  • The Enterprise Plan costs $2,240/month

Website URL: https://www.hubspot.com/

3. iContact:

Active since 2003, iContact is regarded as the best email marketing service provider. Building their strategies, they have developed their tools of Drag & Drop Editor and automated emails that help in making the schemes or meet the specific criteria.

They include all the features that are required for the service, but the focal point is their support team or the team of Strategic Advisors that assist you in formulating the right plan and find success with it too. They will also help in boosting your online presence through creative social posts to drive traffic to your site.


  • The Base Plan costs $12.75/month for 500 subscribers
  • The Pro Plan costs $25.50/month also for 500 subscribers
  • The prices increase in accordance with the number of subscribers

Website URL: https://www.icontact.com/

4. Pabbly Email Marketing:

It is a great software that allows you to send bulk emails to your intended clients through a single account via their inbuilt SMPT servers. The SMPT (Simple Mail Transfer Protocol) server is used to send and receive emails when you are engaged with outside systems, it works kind of like an intermediary.

With Pabbly Email Marketing software, you can also connect with external SMPTs as well. Their plans include the features of the Drag & Drop Email Builder for easy customization, while the Autoresponders and automation help in the delivery of scheduled emails and avoid manual follow up responses. And the Email Tracking authorizes you to keep a track of the number of emails sent out, the open and bounce rates, etc. that benefits you in making better future decisions.


  • The Forever Free Plan is free for 1,100 subscribers
  • The Rookie Plan costs $29/month for 5,000 subscribers
  • The Pro Plan costs $49/ month for 15,000 subscribers
  • The Advance Plan costs $99/month for 50, 000 subscribers

For more than 1 million subscribers they offer the Enterprise Plan that needs you to directly contact with them

Website URL: https://www.pabbly.com/

5. MailChimp:

It is the first newsletter tool that anyone will go back to if they need email marketing services. Their prominence in this field has helped them earn the trust of millions of customers. The tools are simple to use and provide abundant services that can be utilized by any corporate. MailChimp was founded in 2001 and has since then tried to keep up with the modern trends and adapt the latest changes in the domain accordingly. Their free plan gives you access to most of their features like the in-built CRM, template editor, automation, and thorough reporting of the clients, social media and Google Analytics integration.

Pricing: The Free Plan is free,

  • The Essentials Plan costs $9.99/month
  • The Standard Plan costs $14.99/month
  • The Premium Plan costs $299/month

Website URL: https://mailchimp.com/

6. AutoPilot:

This is a feasible and visual marketing tool that helps companies of all sizes to create an automated passage for their customers. The software includes multi-channel marketing abilities that help you to customize your schemes through drag and drop interface and use the ‘annotate and collaborate’ feature to track your audience’s journey and behavior, generate reports on the progress to optimize your performance. The collaborative tool is another feature that helps your entire team to work with close proximity to automation crusades.


  • The Silver Plan costs $49/month
  • The Gold Plan costs $149/month
  • The Platinum Plan costs $249/month

Website URL: https://www.autopilothq.com/

7. ActiveCampaign:

ActiveCampaign is one of the best email marketing software that allows you to play with your imagination as they offer a wide range of features. One of the most important among these features is automation which has a visual drag and drop editor that is easy to understand and allows autoresponders to manage your contacts and list Management as well.

The CRM service directs you to the right leads and allows you to send direct mails to specific sections that keep your customer data organized and set up appointments as per requirements. Another fine feature that ActiveCampaign offers is site messaging that helps you engage directly with the target visitors and strengthen your connections with your customers via messaging or SMS.


  • The Lite begins at $9/month
  • The Plus begins at $49/month
  • The Professional begins at $129/month
  • The Enterprise begins with $229/month, all for 500 contacts

Website URL: https://www.activecampaign.com/

8. Constant Contact:

This service provider is useful for many industries, especially small businesses, and non-profits. It has been in this sector since 1995, and they have added several features over the years, like the one where you can use over 100 email templates and even customize them accordingly to your specific requirements. They also offer a diverse list of email options, automation and recurring newsletters.

You can also send personalized birthday wishes to your customers at the scheduled time as their performance on delivery is contemplated quite praiseworthy. Constant Contact makes it easy to manage your contacts with their Contact Management feature, and if there are any unsubscribes, bounces, inactive emails, the list is automatically updated.


The prices are based on the number of contacts.

  • The Lite Plan costs $5/month
  • The Email Plan costs $20/month
  • The Email Plus Plan costs $45/month

Website URL: https://www.constantcontact.com/au/home-page

9. AWeber:

It is the market-leading of small business email marketing software. Founded back in 1998, their goal is to help to make a reliable connection with the prospective clients around the world through their customer support service. They are well appreciated for their delivery system, the easy building of responsive landing pages, load and manage contacts with the List management tools that include importing and maintaining subscriber data, sending impressive and personalized emails.

The team of AWeber is constantly monitoring their servers to ensure that your emails get through the customer’s inbox. The analytics reporting provides help to the users to see how their campaigns are performing.

Pricing: It depends on the number of subscribers

  • For 500 subscribers it costs $19/month
  • For 501-2,500 subscribers it costs $29/month
  • For 2,501-5,000 subscribers it costs $49/month
  • For 5,001-10,000 subscribers it costs $69/month
  • For 10,001-25,000 subscribers it costs $149/month. If you have more than 25,000 subscribers you can contact them directly.

Website URL: https://www.aweber.com/

10. Ontraport:

This is an all-purpose combined platform that delivers the fundamental business features of CRM, marketing automation, membership sites, excellent delivery of emails, integrated management, and many more.

The score leads and grading gives you a detailed report on demographics and prospective online behaviors. It helps you in categorizing the best customers according to the channels and suggests how to convert the lead clients into customers. The marketing automation tool is admirable as they connect you directly with your online customers.

The campaign management allows you to create video campaigns and optimize programs across multiple channels. You can generate personalized invitations, send webinar registration details and reminders, event follow-ups to your prospects.


  • The Basic Plan costs $79/month for 1000 contacts
  • The Plus Plan costs $147/month for 2,500 contacts
  • The Pro Plan costs $297/month for 10,000 contacts
  • The Enterprise Plan costs $497/month for 20,000 contacts

Website URL: https://ontraport.com/


There are a lot of options available for email marketing services that you can choose from. Although you need the basic crafting equipment for basic newsletters, you need to evaluate whether the service provides basic customization and commendable CRM facility that will meet your obligations.

In the long run, it all depends on what your business needs and the ideal team management to make the correct decisions for your company’s smooth presence in the field of email marketing.

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